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Sage today launched what CEO Stephen Kelly described as a bi-weekly series to chronicle the happenings at Sage through shared thoughts from the CEO and presumably other executives. The initial episode lasts about 8 minutes and highlights various meetings and initiatives Sage is undergoing as their self-proclaimed champion of small and medium sized businesses.

Episode one follows CEO Stephen Kelly and CFO Steve Hare as they travel through NYC meeting financial analysts and customers and later as Kelly meets in the back of a van for a BBC interview.

It’s unclear where future episodes of this series will go. Sage seems to be setting it up to spotlight the various activities the company undertakes on the behalf of budding entrepreneurs and customers.